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Marshall Mathers and Slim Shady in a tug-of-war across a blue velvet stage

JustTheTwoOfUs

CLIENT
COMPLEX MAGAZINE
TALENT
EMINEM
YEAR
2024
SERVICES
  • CREATIVE DEVELOPMENT
  • PHOTODESIGN
  • POST PRODUCTION
How do you photograph one man as two people?
How do you stage an argument with yourself?
How do you make an editorial play like a short film?
For Complex, Clover put Eminem in the same frame as Slim Shady. Marshall Mathers in grey and black, Shady in the white shirt and red tie, and a run of sets built for the two of them to fight it out. One artist, two performances, thirteen pictures.
THE CONTEXT
In 2024, The Death of Slim Shady put Eminem's oldest alter ego on trial. The idea for the shoot was to take that premise literally: not a portrait with a costume change, but two characters with their own wardrobe, posture and point of view, sharing every frame.
That meant designing the series like a sequence. Each picture had to hold up on its own and still read as one beat in a longer story.

THE STAGE

Curtain up. A tug-of-war, and the double act is introduced.
Eminem and Slim Shady side by side against a painted blue backdrop

Marshall and Shady, introduced side by side.

THE APPROACH
Clover developed the concept and designed the pictures around a series of built sets: a velvet stage for the opening, a painted desert with a red muscle car mid-getaway, and a crooked wooden cabin where the argument finally boils over.
Every set was planned to be shot wide and then pushed in, so the series reads in order like a storyboard, from establishing frame to close-up.

THE DESERT

A getaway with nowhere to go.
A red muscle car skids through a painted desert set
A red muscle car skids through a painted desert set
1 / 3

THE CABIN

Rope, a chair and a lit fuse.
Inside a tilted cabin set, Shady ties Marshall to a chair
The two share a cigarette inside the cabin
Marshall tied up with dynamite while a hand lights the fuse
Slim Shady holds a lit bundle of dynamite under a red ceiling
IN POST
Post production is where the two characters meet. Separate performances were combined so Marshall and Shady can share a frame, trade looks and pass each other the dynamite, with lighting and grade matched so the seams disappear.

THE STUDIO

Grey for Marshall. Yellow for Shady.
Marshall Mathers in grey, both middle fingers up
Slim Shady in white shirt and red tie on yellow
Marshall Mathers in grey on a grey backdrop
Slim Shady full length on yellow
THE OUTCOME
Thirteen final images across four sets, closing on a pair of studio portraits that settles the argument nowhere. The series gives Complex an editorial that works as a single cover image, a scrolling sequence, or a set of standalone frames.
CREDITS

CLOVER

Creative DevelopmentClover NYC
PhotodesignClover NYC
Post ProductionClover NYC

CLIENT

PublicationComplex Magazine
TalentEminem
LULULEMON X DISNEYHAPPILY EVER AFTER, 2024
Happily Ever After, Lululemon x Disney
Clover

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