Onefigure,fifteenfinishes

Steven Savoca came to us with a character and an ambition: a collectible figure that could live in a range, not as a one-off. That changes the job. You are no longer designing an object, you are designing a system that has to hold up at one piece and at fifteen.

So we started where most people would rather not: proportions, silhouette, how the figure stands on a shelf, and how it reads from across a room before you can see any color at all.

Every early round lived in white. Ears, stance and the weight of the head were adjusted until the figure had a clear personality with nothing else on it. White is unforgiving: it shows every soft edge and every lazy curve.

Once the white figure could carry a picture on its own, we knew color would add to it rather than hide something.

We built the colorways in pairs first, so every figure had a partner it was designed against. Pairs became families: brights, neutrals and a chrome edition that sits slightly apart from the rest.

Photographing them in pairs did the same job on camera. Two figures make a conversation, which gives a still image something to say.

Lock the form before anyone sees a color. Design colorways against each other, never one at a time. And shoot the range the way you want people to collect it: together, in an order that makes sense.